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Google Google-Ads-Video Exam Syllabus Topics:
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Google Ads Video Professional Assessment Exam Sample Questions (Q19-Q24):
NEW QUESTION # 19
A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?
Answer: C
Explanation:
B: Use video ad sequencing and target CPM bidding:Video ad sequencing allows you to tell a story across multiple video ads, guiding users through a narrative and increasing engagement.
Target CPM (tCPM) bidding optimizes your bids to show your ads to as many relevant people as possible within your target cost per thousand impressions.
Combining these strategies maximizes reach and interest by presenting a coherent story to a broad audience.
Option A is incorrect because using one asset limits reach and engagement. Option C and D are incorrect because masthead ads are expensive and best for large scale awareness, and bumper ads are too short to grow interest.
NEW QUESTION # 20
What Google Video marketing objective connects to the goal of people thinking about your brand in decision- making moments?
Answer: B
Explanation:
C: Consideration:
The consideration objective focuses on influencing potential customers during the decision-making process.
It aims to make your brand a top choice when users are evaluating options.
Awareness is about initial exposure, action is about immediate conversions.
NEW QUESTION # 21
Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a "Sales" campaign goal. What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?
Answer: A
Explanation:
B: Preventing Google ads from double counting conversions.
Keeping campaigns in the same account allows Google Ads to accurately track conversions across different campaign types.
This prevents attributing the same conversion to multiple campaigns, ensuring accurate reporting.
The other options are not direct benefits of keeping campaigns in the same account.
NEW QUESTION # 22
Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results.
Although the important user interactions that create conversions are already being captured, the retailer isn't sure what other tracking events they might obtain. How can they further optimize their campaign?
Answer: A
Explanation:
C: They can use 10 to 15 of the highest convening key words from your Search campaign.
Using high-performing keywords from Search campaigns in Custom Audiences ensures you reach users with proven interest in your products.
This will increase the amount of conversions that are tracked.
NEW QUESTION # 23
An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?
Answer: A
Explanation:
B: Use 10 to 15 of the best-converting keywords from their Search campaigns.
Custom Audiences allow you to target users based on their search activity.
Using high-performing keywords from Search campaigns ensures you reach users with proven interest in your products.
The other options are not optimal strategies for Custom Audiences.
NEW QUESTION # 24
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